Sports & Tourism

PAC İSTANBUL

Operations Management

Centralized coordination and monitoring of all hotel projects.

Team Planning

Coach/instructor selection, training, and performance standardization.

Quality Control

Regular audits, feedback, and continuous improvement processes.

SUCCESS & TRUST FACTORS

Professional Background and Milestones

2010

Men's National Team Finishes Second at the FIBA World Championship

2011

Women's National Team Finishes Second in Europe

2012

The London Olympics Experience

2012

Milliyet Sports Personality of the Year Award

2021-22

Sports Performance Coach of the Year in Europe for Two Consecutive Years

2021-22

Two Consecutive EuroLeague Championships with Anadolu Efes

Why the Hotel Sports Academy?

It increases facility usage and guest satisfaction
Selling private lesson packages generates extra income
The hotel standardizes the quality of its fitness services and reduces health risks
It generates revenue through marketable content and seasonal programming
Having hotel guests and children participate in professional sports provides excellent promotional value for the hotel in the long run

PAC Business Model

Consulting

PAC establishes its own sports academy on behalf of the hotel and sets the standards.
It establishes quality standards for Sports Academy staff and provides the necessary training
Holds coordination meetings with other teams within the hotel, manages the workflow, and supports operations
The coach conducts hiring interviews and selects the most suitable candidates
By physically analyzing, inspecting, and tracking trends in the equipment, it provides the hotel with a needs assessment report

Organization

PAC operates as both an agent and an organizer.
Sales of in-hotel fitness packages
PAC purchases rooms and services from the hotel for the camps it will hold.
We bring in Celebrity Coaches upon request
We organize educational seminars, conferences, and sports festivals

PROGRAM ARCHITECTURE

Operational Workflow and Content Structure

Daily Group Classes

Yoga, Pilates, Functional Fitness, Aqua Fitness, Zumba, TRX, boxing, etc.

Private Lessons & Workshops

Personal Training, Pilates, and Workshops

Weekly Themes

Themed Content Weeks

May–September Retreat & Camp

Seasonal Intensive Camp Camp Weeks

* The schedule is planned taking into account the efficiency of indoor and outdoor spaces and the summit’s session times.

Group Training Classes

A premium facility experience
and modern training standards.

Aqua Fitness

A lively atmosphere in the pool, with
high participation and energy.

Outdoor Yoga

Guest satisfaction and social
social media content creation.

Influencer / Guest Trainer Weeks

Guest Instructor / Guest Coach Weeks

High visibility and social proof

Extra income with sellable packages

Kids & Family Programs

Children’s Tennis Academy

A safe training program
structured by age group.

Children’s Swimming Lessons

Professional lessons focused on
water safety and skill development.

Family Yoga

A flexible program suitable for all ages,
featuring parent-child participation.

* Optional module: Can be disabled for adult-only hotels • High added value for family hotels

Success Metrics / KPI'lar

PAC Performance Indicators

Participation Rate

Daily class occupancy rate — 65–85% during peak hours

Guest Satisfaction

Increase in CSAT/NPS from wellness and sports touchpoints

Revenue Growth

Private lessons, spa cross-selling, and contributions from event weeks (May–September)

* Once the pilot is completed, the baseline vs. 90-day results will be added